Toys are for everybody - Raise them equal animation

We all want our kids to dream big and have the best opportunities in life. Children form ideas about gender from the world around them, including the toys and books we choose. Sometimes these choices send messages about how boys or girls "should" be.

Next time you buy a toy or book, consider the message it sends. Toys are for everyone—let’s give kids the freedom to choose how they play and dream big.

The Raise Them Equal project by Women’s Health Loddon Mallee offers fun, engaging tools that spark conversations about raising gender-equal kids and provide ideas for families, communities, and early learning settings to help children reach their full potential, free from limiting gender stereotypes.