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"For the good of their wellbeing'': Social media minimum age campaign

"For the good of their wellbeing'': Social media minimum age campaign

The eSafety Commissioner’s national campaign explains the new Social Media Minimum Age law, which came into effect on 10 December 2025. Under this law, people must now be 16 years or older to have a social media account. The change aims to reduce the risk of harm to young people and support their overall wellbeing.

The translated webpages include campaign materials and answers to common questions, helping families understand what the new minimum age means and how it can keep young people safer online.

Organisation:
Topic:
Target audience:
General, Parents or carers, Young people
Service area:
National
Published:
December 2025
Last reviewed:
February 2026